Danial Sabunchi

I bridge the gap between technology and people

Believe it or not, I’m a pretty smiley person

I’m a Product Designer based in Tehran, Iran, with 11+ years of experience. I enjoy turning complex problems into meaningful solutions. My work is rooted in user research, prototyping, and a human-centred mindset. I have a strong background in design thinking, and I approach each project by balancing business objectives with real user needs, so every product I ship is both useful and enjoyable for the people who rely on it every day.

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Design skills

User Research, Information Architecture, Competitive Analysis, User Personas, Prototyping, Design System, Responsive Design, Usability Testing, Wireframing, and Interaction.

Soft skills

Design Thinking, Communication, Collaboration, Flexibility, Empathy, Teamwork, and Curiosity.

Experienced industries

AI, Real Estate, Fintech, Crypto, Sport, etc.

My design philosophy

User-Focused Design

I start by determining who will benefit most from the product before shaping how it works.

Teach how to play

I guide users through their journey so the experience feels rewarding every step of the way.

Sharp like a scientist

I mix qualitative and quantitative methods to get the pixels right and design the correct interactions.

On the side

My interest in human interactions with tools and products started for me at the age of 18. I used to obsess about “things being in place”; what that meant to me was everything being accessible, usable, and enjoyable.

I kept noticing the different methods human beings built things based on human behaviour, whether I was in a park looking at the way playgrounds were designed, or at a restaurant looking at different chairs and trying to understand the dilemma of convenience vs. efficiency in design. Problem-solving is what sparked my interest in business, design, and psychology in the years to come.

When I’m away from my desk, I explore new technologies, read design blogs, and sketch out new ideas for my next project. I’m a big fan of video games and I enjoy spending time outdoors with my partner and my lovely dog. I love to travel, and you can find me anywhere there’s fantastic nature. My favourite country so far is the Netherlands! I’ve also recently started running.