Believe or not I’m a pretty smiley person
I bridge the gap between technology and people
I’m an Iranian-based Product Designer living in Tehran. I enjoy turning complex problems into meaningful solutions. I have 8+ years of product experience and my design understanding consists of designing innovative and user-centred adventures. I have a strong background in design thinking, user research, and prototyping, and approach each project with a human-centric mindset to ensure that every product I design meets business objectives while also delighting and empowering users.
Download ResumeUser Research, Information Architecture, Competitive Analysis, User Personas, Prototyping, Design System, Responsive Design, Usability Testing, Wireframing, and Interaction.
Design Thinking, Communication, Collaboration, Flexibility, Empathy, Teamwork, and Curiosity.
AI, Real Estate, Fintech, Sport, etc.
My design philosophy
What drives the design is determining the users that will most likely benefit from your product.
Users have to get educated through their journeys and feel that product experiences are rewarding.
I mix qualitative and quantitative methods to push the correct pixels and design the right interactions.
On the side
My interest in human interactions with tools and products started for me at the age of 18. I used to obsess about “things being in place”; what that meant to me was everything being accessible, usable, and enjoyable.
I kept noticing the different methods human beings built things based on human behaviour, whether I was in a park looking at the way playgrounds were designed, or at a restaurant looking at different chairs and trying to understand the dilemma of convenience vs. efficiency in design. Problem-solving is what instigated my interest in business, design, and psychology in the years to come.
When I’m away from my desk, explore new technologies, read design blogs, and sketch out new ideas for my next project. I'm a big fan of video games and I enjoy spending time outdoors with my partner and my lovely dog. I love to travel, and you can find me anywhere there’s fantastic nature. My favourite country so far is the Netherlands! I’ve also recently started running.
8+ years design experience
